Businesses large and small choose to barter in order to gain specific benefits
Retail Trade
- New sales and customers
- Increased buying power
- Conservation of cash flow
- Alternative financing
- Enhanced quality of life
Corporate Barter
- Convert slow moving inventory into current receivables
- Put surplus production or capacity to use
- Increase market share with low cash investment
International Countertrade
- hard currency
- balance of trade
- new markets
- manufacturing capabilities
- prices of export goods
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