Category: Barter Exchange
How to Start a Community Currency Barter System

By Dan Kukulka, Ph.D. (via MotherEarthNews.com)

Barter is nothing new. Some people have always traded goods and services instead of buying the things they need. Today, with high taxes and a deepening depression, many modern Americans are rechecking barter opportunities. Paul Glover’s article “The Ultimate Barter” demonstrated one system: trading hours of labor for a homemade currency, which is tradable for another participant’s own service hours. As a MOTHER reader, I’ve benefited from several tips over the years, and I’d like to give something back. So I thought I’d share additional ideas on setting up community bartering systems based on my own experience.

First of all, most barter systems take one of two forms. Some systems trade through a headquarters, where each member has a “house” account-updated with “debits” and “credits” from trades. Other systems, such as Glover’s, print and utilize their own currency—eliminating the need for a central agency.

Both have advantages and disadvantages. The centralized system is expensive to operate but is more secure than a currency system. However, the security problem is the same as Uncle Sam’s: counterfeiting. If the barter currency becomes valuable, enterprising individuals will no doubt attempt to counterfeit. Modern photocopiers can even produce colored documents by laser technology, making the problem an even larger threat.

Many people view homemade currencies with suspicion. However, the laws that govern an auxiliary currency are not hostile. Remember, the money in your pocket is your private property, to do with as you wish. Contrary to popular belief, it’s not against any law to spindle, fold, or mutilate currency—as long as no fraud is intended fraudulent. The law simply requires that imitation federal currency be 25% smaller or 1 1/2 larger than the original size.

In Myrtle Beach, SC, we’ve created a homemade currency called “Beach Bucks.” The purpose of this currency is to invite vacationers to stay an extra day. Typical visitors stay an average of 4.2 days. A hotel owner who persuades guests to stay an extra day can significantly increase profits. So hoteliers try to keep guests by offering the extra night at a reduced rate and offering 40 Beach Bucks. Each Buck is equivalent to $1, and is exchangeable with cash at a few of the stores in town. All totaled, you’re not spending extra money. You’re getting an extra day at the beach for free. By next year, we hope several more local stores will start accepting these bills.

Since local hotels average approximately 66% occupancy, extra room nights sold bring in profits. The value of Beach Bucks makes a difference helping vacationers accept the offer. If they don’t bring enough value to a vacationer, there is little chance of extending the visit. For starters, we insist that discount offers made for Beach Bucks exceed all other advertising deals available. Also, they are aimed at our particular market. The Myrtle Beach economy earns $2 billion per year of tourist money, so there’s a definite use for a currency aimed at the vacation industry.

Here’s my first tip. When planning a new barter system, decide whether it will be reserved for residents or whether it will be open to wider participation. The wider the trading range, the more attractive is the system. However, remember that the work does increase considerably with the number of participants. Here are some other suggestions to get you started:

•Decide whether you want a centralized headquarters. If so, make plans to reserve a portion (say 10%) of all trades as income to the home office. Otherwise, your operation will have to fold as it becomes successful—The workload will become too heavy for volunteers to maintain and a paid staff will be a must.
• If you opt for a local currency, design one as elegantly as you like. Be careful of counterfeiting opportunities. Consider printing small bills only. Counterfeiters rarely print U.S. currency in $1 denominations. It’s more work than it’s worth.
• Use an expiration date on currency you print to keep the currency changing hands. For vitality, the currency must be visible in the marketplace.
•Add a registration area to your currency. This way, you can get names and addresses of the first user of each bill. Also, valuable mailing lists come from knowing who used your currency

 
VirtualBarter Stays Organized by Relying on Podio Rather Than Email

Before Podio, we were fragmented.

Post by Bruce Kamm

We were using Asana for project management, Huddle for collaboration, email for communication, Skype for quick answers and Salesforce for email campaigns. Now, we just use Podio for collaboration and CRM and Asana for software development projects. We are able to collaborate with not only each other but also our clients and outsourced consultants in the workspaces, where everyone can connect, view status updates and comment.

We were very disorganized before Podio, and it was a challenge to remember where our documents were. If we wanted to refer back to a discussion or attachment regarding a project, we would search our emails with the usual negative results. We weren’t able to task (to-do lists) very well until Podio. And assigning tasks to a specific team member was a challenge itself. Being able to look and see what specifically needs to be completed each day in list format within Podio is very helpful.

Burce and Lauren, of Virtual Barter, managing the logistics of a press release via Video Chat in Podio.

We use Podio to stay organized – to be in one place rather than relying on email.

We use a customized version of the CRM app to track leads, clients, projects, ideas, opportunities and meetings. We also have an intranet and a files library where we keep email templates. One of the best features is the calendar that syncs with my desktop calendar to remind me about appointments that originate in Podio so I don’t book conflicting meetings and calls.

We also invite our barter exchange clients and vendors to collaborate together on certain projects. Podio helps keep us on track. Each internal and external task is tracked in Podio, which makes daily activity run smoothly.

I can use apps to view, review and provide direction for issues.

While searching for platforms, we tried about six different SaaS tools including Work, Zoho, Teambox, Salesforce and Basecamp. We liked Podio the most for its simplicity, ease of use and intuitive UI, but we especially enjoyed  the ability to install and customize apps.

Collaborating in one place has helped better organize our staff.

Projects are completed on time. Tasks are assigned easily. Comment sections are very helpful. Uploaded documents and art in one place is a huge plus. Production workflow organizing is a breeze. Client contact information capture is great. However, my favorite aspect of all is providing my team with one place to collaborate and communicate on work.

Not on Podio yet? Sign up free here.

 
Short on Cash? Try Bartering

In this cash-strapped economy, businesses should consider turning to a buying/selling system that is older than currency itself: bartering.

Barter is simply the exchange of goods or services for other goods or services. There’s no cash or credit involved. According toBarter News, barter activity through the 450 organized trade exchanges in the U.S. is growing 12% to 15% per year. This translates into millions of entrepreneurial business owners, multinational corporations, and even governments participating in bartering for goods and services such as media advertising, travel and entertainment, office products and equipment, printing and website development, remodeling and construction, healthcare services and more —without a single dollar being exchanged.

Bartering can improve cash flow, prevent debt and free up excess inventory (by moving goods in exchange for something you need in your business).

But before wheeling and dealing with bartering partners, there are steps to take to ensure a good bartering experience:

1. Exchange equal goods and services

  • Attach a monetary figure to your service/goods. What’s 10 hours of your consulting practice worth? If you charge $100/hour, seek out $1000 worth of services or product in your bartering arrangement. Remember it doesn’t necessarily have to add up to the penny.
  • Find a bartering partner. Sometimes these bartering opportunities will fall on your lap when you talk to your customer and find out that they may be in a tight cash squeeze, but do have valuable business skills or products to offer you for your product or services. Remember, most businesses won’t think of bartering unless you ask.
  • Put it in writing. As in any business deal, make sure that you have a contract outlining what is being exchanged and its cash value, to avoid misunderstandings later on.

2. Join a barter exchange

Seeking out the right bartering partners can be difficult and time consuming, particularly if you have niche products or services. Instead, you might want to consider a barter exchange group—a fee-based barter matchmaking service—to widen your potential bartering partners.

  • You can get more information about barter exchanges by visiting one of two non-profit organizations that promote bartering: theInternational Reciprocal Trade Association and the National Association of Trade Exchanges.
  • Understand how exchanges work. Barter exchanges work by “barter dollars” that are traded when one member barters with another member. Some exchanges offer a line of credit that can be used to “buy” items on the exchange. Low margin businesses may not want to join these exchanges since it does cost money (in fees, and/or commissions to the bartering network). One caveat about barter exchange groups: They are often for-profit, so make sure you get a referral from a business associate or contact the Better Business Bureau before you sign up.

3. Remember the tax implications.

  • Know the rules. The IRS tax website has specific rules for bartering. You must report the fair market value of the goods and services received in exchange for the goods and services provided in the year the exchange was made according to the IRS Web site.
  • Fill out the right forms. Barter arrangements should be reported on Form 1040, Schedule C, Profit or Loss from Business. This should be done even if the barter is done on an informal one-on-one basis or through a barter exchange company. Barter exchange companies are also required to issue a form (Form 1099-B, Proceeds from Broker and Barter Exchange Transactions) annually to clients, members and the IRS.